JUNIJ ... Festival ... of culture ... in Ljubljana

The circle,

triangle and

square story.

Client

Municipality of Ljubljana (Mestna občina Ljubljana)

Industry

Cultural

The JUNIJ (JUNE) festival is a local city festival of cultural events, held in Slovenia’s capital city of Ljubljana. The festival provides free-of-cost, contemporary cultural content featuring music, dance and theatre performances by local artists. We created a comprehensive advertising campaign, an “eternal” identity that can be upgraded over the years, and graphically displayed the versatility of festival’s content all in order to present the festival’s main mission: To make a sustainable contribution to the local community.

With simple and memorable geometric shapes, in a minimalist, modern and abstract way, we show all three areas of performance – music, theatre and dance. The shapes serve as visual separators of the artistic discipline of the festival events, but they can also act as a decorative elements on posters, stage banners, etc. The geometrical shapes coincide with the dynamic image of the festival. Their behaviour corresponds to the chosen media format – they can always be used in different positions, which helps the identity to achieve a dynamic quality in the media format.