I was invited to collaborate on this project as an Art Director by the agency Herman & Partnerji, contributing to the development of the advertising campaign identity for Petrol’s energy solutions.
The goal of the project was to create a unified and scalable graphic identity for Petrol’s energy solutions that aligned with corporate design guidelines while clearly differentiating from Petrol’s core business. The identity needed to function across all markets, customer segments (B2C, B2B, B2G) and energy-related products and services.
We developed a modular visual system that integrated seamlessly with Petrol’s brand while establishing a distinct, future-oriented identity for energy solutions. The system was designed to evolve over time and to be applicable across digital platforms, physical environments and future energy-self-sufficient locations, supporting key aspects of the energy transition such as renewables and e-mobility.
