NOTE: The task was part of an employment test-task for new product line by company SKAZA and not submitted as a client inquiry.
Both collections “7 Chakras” and “White. Black. Green.” are rooted in the idea of personal balance, self-awareness, and sustainability, translating inner states into visual and material expressions. The focus was placed on creative storytelling connected to the meaning and philosophy of the products, combined with clear, goal-oriented communication tailored to both B2C and B2B audiences. The primary business objective of the launch phase was to sell 500 packages, with one package consisting of 7 jars, each representing a complete collection experience.
