The existing page gave me a filing of inconsistency and in some section seemed a bit chaotic, too, so I've decided on a complete website redesign. The inconsistency is shown mainly in following brand guidelines considering colour selection and visual and photo material appearance, especially in sections, at which images should address the emotions of the user, and not only showing course descriptions.
UX suggestions and content modifications:
In terms of content, I designed the page in a clean and contemporary look (shorter texts, illustrative displays, elegant and clean typography, unified CTA banners ...). Under the» registration« or »enrol now« option, I rather used the »Start Free Trial« option – so, the trial version with immediate cancellation option in which registration remains until the cancellation date. A possible option could also be the »Freemium« version - in which users will have to upgrade to a paid plan for additional or higher-level features. In my opinion, payable trials may repel potential prospects, which can contribute to the poorer conversion. Also, Live Demo or Demo videos and GIFs are interesting for users in which you can offer your team scheduled through your site.
